4.e Ecology, agriculture and tourism

Nowadays, the population supports itself mainly by agriculture and the exploitation of forestry, with rice and fishing having a second place in the economy. The climate and rainfall conditions[17] favour an intense production of vegetables and citrus fruit: spinach, Japanese radish or kabu, carrots, lettuce, tomatoes, lotus root known as daikon, sweet potato or satsumaimo, bamboo shoot, cucumber, eggplant, turnip, Chinese cabbage or hakusai (Brassica pekinensis), and Welsh onions called negi (allium fistolosum). Mikan mandarins and Sudachi limes are the main fruit of the area, together with persimmons. The production of fruits, vegetables and rice accounts for more than 85% of the local income. Rice, fruits and vegetables are also very important ritual prestige foods. People market fruits, drinks, mushrooms and flowers, while most individuals earn wages in the administrative offices, agricultural co-operatives, construction or schools, or emigrate to the capital and industrial cites. The production and sales of fruits are targeted to direct consumption and the industry of gift giving (New-Year and mid-summer gift giving seasons) within the prefecture and nation. The surplus is sold commercially.
Agricultural practices have also undergone many transformations. Before 1970, paddy terraces dominated the upper parts of the mountains. The changes in rice import, in diet and in mechanisation, forced a large reconversion of paddy-field terraces into new crops, and today terrace land use is down to 3% of the total. The landscape once made of terrace fields and maple and other caducifolea trees was turned into large tracts of fast growing American sequoia. Irodori leafs, greatly diminished since reforestation, are paradoxically the main export of the town. These leaves are used for ‘wrapping’ and ‘decorating’ food in restaurants, as well as for card and gift making. The natural environment (and its seasons) are essential for gift making. Seasons mark the main Japanese ritual contexts of festivals and ceremonies. However, the exchange of gifts would not take place, and would not be able to incorporate the aesthetic and symbolic time markers, without wrapping. Thus, if gift giving largely defines the seasons, wrapping defines gifts as parts of larger processes of display and consumption. In other words, gifts are fundamentally ritualised, as well as being appropriate for consumption. I will examine in Chapter Five how this consumption is not only consumption of gifts and their aesthetic conditions, but also defines political organisation.


[17] Warm and mild through the year, the temperate climate osciles with an average of 19 degrees Celsius The environment is very rich in aquatic resources, with rainfall conditions that reach an average of 1178 mm per year, with the village of Fukuhara registering nearly 3,000 mm in an average rainy season